(Also there are no vanity metrics no profiles or information on who people are following. Why? On Snapchat, you can easily get the ‘feeling’ of someone and if you don’t come across as authentic or genuine, it’s unlikely you’ll get any attention. In a way, I believe that this tool is probably going to irk many marketers used to other media. We can see their face, we can hear their voice. The communication between people is more authentic and one-to-one as it allows normal every day conversation to happen between individuals. In Snapchat, the communication is with text, audio, video or annotation - or a blend of them all. It takes time to research, read and correspond with people and learn about their work. This may be because with other media, trust takes time to build possibly because the communication is via text. The rapport and connection were quicker to establish than they had ever been on other social media. While I was watching and connecting with these strangers, a funny thing was happening. In effect, think about it in a way that you’re curating your own television channel and creating your own personal snaps playlist. There is a level of commitment required to curate accounts that are specific for your needs. Unlike other social media, you cannot see who others are following and picking people to follow is time intensive. It’s been a laborious discovery process with many hours watching snaps and connecting with strangers to seek, find and ask them on recommendations for following. I’ve lost count on the number of people I followed and unfollowed. I pored over articles, references, blog posts and videos. So I started to use, research and explore the various functions of the tool.
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When there’s 100 million daily users who use it for up to 25–30 minutes per day with 6 billion views of video, why would you ignore this and jeopardise your business, defy an opportunity to understand a customer group or even a potential new personal or professional development tool? The easiest thing would have been to discount the tool and put it in the ‘too hard’ basket to learn or even consider how it can be used for personal or professional development.
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Well as a business learning and development practitioner and consultant, I owe it to myself and my clients to understand how this tool works, where it can be applied, how I can use it for various learning and personal education contexts, why people would want to use it and to what audience it may be best suited for.Īfter all, when you see data that says that 77% of college students use the platform once per day and with the heaviest usage among individuals between the ages of 12 and 34 (eMarketer) and that by 2020, almost half of the workplace will be made up by Millenials (PWC report Millennials at Work: Reshaping The Workplace ), it would have been remiss of me to discount these numbers and ignore a trend that will be impacting (if it hasn’t already done so) how the majority of young people work, connect and learn with each other. ( You can read more about this in my blog post titled: Reflections of Snapchat Through Facebook Mutterings). People Who Show and Share their Work on Snapchatįor the last few months, I have been looking for people who show and share their work on Snapchat.